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Ask Athena: new marketing research tool powered by HUMAN Protocol

HUMAN Protocol
Mar 23, 2023

Ask Athena: new marketing research tool powered by HUMAN Protocol

2 min read

Launched yesterday at HUMAN's massive Paris Blockchain Week side-event, Ask Athena is a powerful new marketing tool powered by HUMAN Protocol’s Global Queries. Through it, anyone can ask a global audience important questions to conduct market research, optimize ad-spend, increase CTRs, and reach statistical significance faster, and at a lower cost. 

Summary: Ask Athena optimizes marketing spend by allowing users to query vast, global networks of humans using a variety of powerful formats to enhance CTRs. Get in touch to try it today.

Better market research

With Ask Athena, users pay only for responses from real humans. No more wasted marketing budgets; instead, a way to validate and verify propositions fast.

  • Better data – HUMAN Global Queries reaches HUMANs, not machines, to ensure that those responding to marketing questions can provide real and relevant feedback. The option for three different querying formats (see below) gives you more nuanced and accurate data, which reduces the potential for ‘false positives’.
  • Global – it’s in the name! HUMAN Global Queries is the underlying technology, which accesses pools of human respondents around the globe. Global input helps to mitigate bias that results in marketing errors (or disasters).
  • Significance – because of the speed and scale of HUMAN Global Queries, you can guarantee statistical significance for your marketing research, and make decisions with confidence.

Never worry about your CTR again.

The three functionalities

Ask Athena has been built with three functionalities. As HUMAN Global Queries expands the querying templates and formats available, so will new products be able to access a wider range of potential use cases.

  1. Data scraping – ask respondents to attest to a given numerical value on a website. Whether it is the price of an asset, product, or service, or a company’s follower count, data scraping can enhance almost any marketing campaign.
  2. Multiple choice – ask respondents to choose, while framing the answer selection.
  3. A/B testing – a powerful way to test CTAs, logos, color-schemes, copy, and ideas.

Powered by HUMAN Protocol

HUMAN Protocol's Global Queries (formerly IMOO), is a generic global Q&A technology. Ask Athena is the application built using the HUMAN Global Queries technology; it is tapping into HUMAN's global networks of human workers to help use their human insight, intuition, and intelligence to inform marketing decisions. This is simply one of many potential products that could be built using HUMAN Global Queries.

The first of a potentially vast array of new global Q&A tools, Ask Athena can transform marketing research by allowing professionals to query global networks in a variety of formats to specify the questions they need, and get the data they want. If you missed the event in Paris, you can read up on the party, or stayed tuned for more information on the amazing week HUMAN Protocol has had!

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Legal Disclaimer

The HUMAN Protocol Foundation makes no representation, warranty, or undertaking, express or implied, as to the accuracy, reliability, completeness, or reasonableness of the information contained here. Any assumptions, opinions, and estimations expressed constitute the HUMAN Protocol Foundation’s judgment as of the time of publishing and are subject to change without notice. Any projection contained within the information presented here is based on a number of assumptions, and there can be no guarantee that any projected outcomes will be achieved.

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