Blog:
Newconomics 2023 - Meet our Speakers: Ipshita Kumar
Have you booked your spot for the Newconomics event in November? We’re gathering a brilliant selection of experts, speakers and panellists who are all ready to talk about the future of economics and how we can use web3 tools to get there. One such leader is Ipshita Kumar, VP of Brand Innovation at Hype, the web3 marketing and advertising agency. They shared her thoughts on the future of web3 for brands with us.
“Web3 is a really exciting area to work in right now. It’s allowing people to really interrogate things like what identity means to them digitally and otherwise.
Online, we aren’t constrained by borders and the global economy is so well established that borders seem more and more arbitrary by the day. In most walks of life, I’m still only really perceived as ‘an Indian woman’, but in Web3, I am perceived by the things I’m interested in and the communities I’m part of.
The culture of Web3 is community-driven, and it’s centred around transparency and inclusivity. It’s the next iteration of the internet that allowed these principles to become established in Web2, and the new technology is allowing that to happen on a more engaging and ‘real’ level.
At the moment, there are different schools of thought when it comes to the adoption and access of web3 technologies. There’s the UX issue where there are currently too many steps to successfully use a blockchain technology or products have a really poor customer journey design. The other issue is PMF - Product-Market Fit. Web3 products need to serve a basic human purpose, if that is clear, then there’s a chance that it can transcend poor UX issues, or those UX problems can be updated to suit user expectations.
Personally, I think we have a way to go when it comes to education as a main barrier to use. Currently, web3 use is limited because of the misinformation, jargon-heavy approaches that promote exclusions rather than invitation to use this technology. Jargon is a really big issue when it comes to understanding and adoption, so people feel that the possibilities are too complex or even a bit shady.
The more people understand web3 in a language that they speak and understand, the more attractive it will be to them, and they can start to experiment more within an industry. This is what I would love to see, and then find out what people can really do with this technology.”
Find out more about the new economics of Web3 and how it can change the way we work together at the Newconomics event in Lisbon. Full details and registration can be found on the website.
