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The Dark Side of AI #10: Coca-Cola's Flavor Flop, AI's Power Gluttony, and ChatGPT's Unsustainable Thirst

Gaétan Lajeune
Oct 18, 2023

The Dark Side of AI #10: Coca-Cola's Flavor Flop, AI's Power Gluttony, and ChatGPT's Unsustainable Thirst

2 min read

AI offers great potential, but is it truly green? If you guessed no, you're right on the mark. Let's dive deeper into the Dark Side of AI episode 10.

Flavor Fallout: The Uncertain Legacy of AI-Crafted Beverages

Established in 1886, Coca-Cola has consistently reinvented itself. And with the rise of AI, they weren't about to be left behind! The iconic soda brand recently showcased a new flavor crafted by artificial intelligence, touting it as the next big thing in beverages.

But is this truly groundbreaking, or merely a marketing tactic?

Some taste testers voiced their disappointment, feeling the flavor fell flat. Moreover, leveraging AI for recipes sparks ethical debates: Who's accountable if this AI-developed concoction flops or proves hazardous? Whether it's a PR misstep or a true innovation, we'll let you decide.

From Smart to Energy Starved: AI's Overwhelming Demand on Power

AI, while transforming how we consume and promoting sustainability, is ironically becoming a power glutton. A University of Amsterdam study suggests AI's energy demands could rival that of entire countries – think Ireland. ChatGPT guzzles a staggering 564 MWh daily, equivalent to charging 41 billion cellphones. And by 2027, this could match power consumption of countries as big as Sweden.

Not Just Bytes, But Drops: The Surprising Water Footprint of AI

AI's environmental footprint isn't just about power. Research indicates that Microsoft's water usage has shot up, largely attributed to its AI endeavors. Taking ChatGPT, the most notable AI model, as an example, its thirst for water is massive! Beyond the 700,000 liters for training GPT-3 - akin to a nuclear plant's intake - this chatbot sips roughly half a liter of water for every 35 user inputs.

As AI models multiply and gain traction, our water resources might just feel the strain.

In the end, AI's environmental toll might be heftier than we'd like to admit. Does it truly help in curbing waste? That's still up for debate. Stay tuned with us on Twitter and Discord for more insights!

Legal Disclaimer

The HUMAN Protocol Foundation makes no representation, warranty, or undertaking, express or implied, as to the accuracy, reliability, completeness, or reasonableness of the information contained here. Any assumptions, opinions, and estimations expressed constitute the HUMAN Protocol Foundation’s judgment as of the time of publishing and are subject to change without notice. Any projection contained within the information presented here is based on a number of assumptions, and there can be no guarantee that any projected outcomes will be achieved.

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